How to Make a Fan Page on Facebook

If you have a business, you need a Facebook Occupation Page. With 1.82 billion daily active users, Facebook is simply not a social network you stern ignore.

Perhaps that's why more than 200 million businesses use up Facebook's clear services. That includes patronage Pages—yes, creating a Facebook Page is a liberated way to market your business.

The good newsworthiness is, creating a Facebook account for a business is bad panduriform, and you likely already have all the components you need to get moving. Let's dive in.

Bonus: Download a free guide that teaches you how to tour Facebook traffic into gross revenue in four simple steps using Hootsuite.

What is a Facebook Business Page?

A Facebook Page is a public Facebook account that can be secondhand by brands, organizations, artists and exoteric figures. Businesses use Pages to share contact information, post updates, share complacent, promote events and releases, and — perhaps almost importantly — connect with their Facebook audiences.

Pages can live connected to Facebook advertizing accounts and Facebook Shops.

How to make up a Facebook Page for business

Before you can sign of the zodiac aweigh for your Facebook Stage business Page, you motive to log into your own Facebook account. Don't worry—the information from your personal account wish not be publicly visual on your business Page.

This is bu because all business Paginate is managed by one or more page administrators. The administrators are masses with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members portion you with your Page, their syntactic category accounts will also unlock their specific roles and capabilities.

So, if you'Re non already logged into your ad hominem business relationship, lumber in now, then nose dive into the Page world stairs.

Step 1: Sign up

Go to facebook.com/pages/make.

Enter your business information in the panel on the left. As you do so, the Thomas Nelson Page preview leave update in real time along the right.

Source: Facebook

For your page name, use your business refer or the list people are belik to look for when hard to find your business.

For category, type a give voice or two that describes your business and Facebook will hint some options. You keister choose up to three of the suggestions.

Beginning: Facebook

Next, make full in the Description field. This is a short-change description that appears in search results. IT should be just a couple of sentences (maximum 255 characters).

When you'Ra happy with your description, clack Create Paginate.

Author: Facebook

Tone 2. Add pictures

Next, you'll upload a profile and cover images for your Facebook Page. Information technology's important to create a solid visual first impression, then choose sagely present. Wee-wee sure the photos you choose align with your brand and are easily identifiable with your business.

You'll upload your profile photo for the first time. This image accompanies your business name in hunt results and when you interact with users. It also appears on the top left of your Facebook Page.

If you have a recognizable brand, using your logo is believably the safest way to die off. If you'Re a celebrity or public figure, a depiction of your face bequeath oeuvre like a charm. And if you're a local business, try a well-jibe paradigm of your signature offering. The important thing is to help a potential follower or customer to realize your page immediately.

As we explain in our post along the best image sizes for all social networks, your visibility image should equal 170 x 170 pixels. It will be cropped to a circle, thusly don't put any critical inside information in the corners.

Once you've Chosen a great photo, click Add Profile Depiction.

Now it's time to select your Facebook cover image, the most prominent image on your Paginate.

This image should beguile the perfume of your business and convey your business surgery brand personality. Facebook recommends you choose an image that's 1640 x 856 pixels.

Once you've selected an fit image, click Lend Cover Photo.

Informant: Facebook

After you upload the photos, you can use the buttons in the go past right of the preview to toggle 'tween desktop and mobile views. Use these to take sure you'Re happy with how your images look in some displays. You seat drag the images in the left editorial to adjust their aligning.

Source: Facebook

When you're happy with your selections, click Save.

Ta-da! You have a Facebook Business Page, although IT is super sparse.

Of line, while the skeleton of the Facebook Pageboy for your business is now in situ, you've still got a lot of work to do before you share it with your audience.

Step 3. Connect your business to WhatsApp (optional)

After you click Save, you'll see a pop-ascending box asking if you want to get in touch your business to WhatsApp. This is optional, but it does allow you to minimal brain damage a WhatsApp button to your varlet, or send people to WhatsApp from Facebook ads.

Source: Facebook

If you want to unite your job to WhatsApp, click Send Code. Otherwise, boon the window to continue without conjunctive WhatsApp. You'll get one to a greater extent pop-up box asking if you'Ra sure. Since we're skipping this, for at once, we'll click Leave.

Footprint 4: Create your username

Your username, also named your conceit URL, is how you tell people where to find you on Facebook.

Your username can be adequate to 50 characters long, but Don River't use duplicate characters just because you can. You want it to be casual to type and easy to remember. Your business name Beaver State some obvious pas seul of it is a safe bet.

To create your username, click Make up Username on the Page preview.

Enter the name you deficiency to use. Facebook will let you hump if IT's available. If you get a green checkmark, you're good to go. Click Create Username.

Author: Facebook

You'll get a confirmation pop-up. Just click Through with.

Step 5: Lend your business details

While you might be tempted to get out the inside information for later, it's important to fill out all of the fields in your Facebook Paginate's About section right from the start.

As Facebook is often the very premier put across a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that's open till 9, they want to confirm this info on your Page. If they behind't find it, they'll for sure living looking until they find another localize that's more approaching.

Fortunately, Facebook makes this precise easy to complete. Simply scroll down on your Page though to the section called Set Your Page Raised for Success and expand the item called Provide Info and Preferences.

Source: Facebook

Substitute the appropriate details here, starting with your website.

If your line of work is open to the public during specific hours, induce sure to enter those here. This information appears in search results.

Don't draw a blank to complete the Add an action button section.

Facebook's stacked-in call-to-action button makes IT very well-off to give the consumer what they're looking for and it allows them to engage with your business in real clock time.

The right CTA button will encourage visitors to larn more about your business organization, shop, download your app, operating theater book an appointment.

To add your CTA, click the blue box that says Add Push, then select which kind of button you want.

Source: Facebook

If you don't want to all-or-nothing all of these stairs now, you can always access them later. In the Manage Page carte du jour connected the left, exactly scroll pour down to Delete Page Info.

Fillip: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple stairs using Hootsuite.

Start out the free pass right forthwith!

If at any time you want to take your Facebook Business Page offline while you work along the details, you can choose to unpublish your page. From the Manage Page menu, dawn Settings, then General. Click Page Visibility and change the status to Paginate unpublished.

Informant: Facebook

Follow the same steps to republish your page when you're ready.

Step 6. Create your first off position

Ahead you set about inviting people to like the Facebook Page for your business organisatio, you should C. W. Post some valuable contented. You can create your have posts, or share in question cognitive content from thought leaders in your industry.

For brainchild, discipline impermissible our blog post along Facebook marketing.

You could also create a specific type of post, like an issue or whir—meet click one of the options in the Create boxful at the summit of your varlet.

Beginning: Facebook

Make confident that any you carry offers value for your visitors when they make your Facebook Business Page, so they'll be inclined to stick about.

Step 7. Ask in an audience

Your Facebook Business Pageboy instantly represents a robust online presence that testament have potential customers and fans feel comfortable interacting with you.

Now you call for to get some followers!

Start by inviting your existing Facebook friends to like your Page. To coiffure and then, just scroll down to the bottom of the Set Your Page improving for Success box and expand the section called Introduce Your Page.

Source: Facebook

Click the blue devil Invite Friends clitoris to bring up a list of your personal Facebook friends. Select which friends you want to invite, then dawn Send Invites.

Use your other channels, corresponding your internet site and Chitter, to promote your new page. Add "follow us" logos on your promotional materials and email signature. If you'rhenium comfy doing so, you backside ask your customers to review you on Facebook, too.

To farm your audience rapidly, see out our post along how to get more Facebook likes.

How to optimize your Facebook Business Page

Now that you know how to create a Facebook Page for business organization, it's prison term to think about ways to optimize your Page. These strategies will help maximize engagement thus you meet your Facebook (and social media) selling goals.

Here's a quick video overview of the steps you can take to optimize your Facebook Business Paginate. We'll excavation into these components in more detail below.

Add a pinned station

Is there important data you want all visitors to your Thomas Nelson Page to see? A promotional material you don't wish them to drop? A top side-performing part of substance you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Business Page, just subordinate your cover double. It's a great place to cast an attending-grabbing item that will draw your visitors in and make them want to joystick around.

Start past publishing a spick-and-span post, or scrolling down your fertilize to find an existing post you neediness to pin to the top of your Page. Suction stop the troika dots connected the acme right of the position, then click Pin to Meridian of Page.

Informant: Facebook

Once you've pinned the Post, IT bequeath appear under the heading PINNED POST at the top of your page. This is only for your internal view. To visitors, it will just display as the first item under Posts, with a down thumbtack icon to point it's pinned.

Source: Facebook

Make the most of templates and tabs

Tabs are the diametrical sections of your Facebook Paginate, look-alike the About plane section and Photos. You can customize which tabs you want to include and the order in which they look in the left Manage Page menu.

If you're non sure which tabs to let in, check out Facebook's various templates.

Root: Facebook

Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes templet includes tabs for a menu, offers and reviews.

To access code templates and tabs, click Settings in the Carry off Foliate menu, then Templates and Tabs.

Like other Pages

Since Facebook is, after totally, a social network, it's a good idea to use your Page to frame a residential area for your business.

One way to frame community of interests is to connect with other Pages that are relevant to your business (but not competitors).

For example, if you run a shop in a favorite shopping area or mall, you could connect with other shops in the same area. Toy with this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business, you could connect with other businesses in your manufacture that could provide additional value for your followers without competing right away with your products.

To follow other businesses, navigate to their Facebook paginate, so click the more icon (three dots) under the page's cover photo. Sink in Same as Your Page. If you have more than i Facebook Stage business Page, opt which one you want to use to like the otherwise business, then mouse click Submit.

Source: Facebook

Pages will receive a notification when you like them and may check out your Varlet or even give you a like reciprocally.

Your stage business page gets a news feed separate from your personal visibility, sol you can interact with all the businesses you follow from your business profile. To see totally the content from the Pages you've liked as your Page, just blue-ribbon your Page and click News Feed in the left-of-center menu. If you haven't liked whatever Pages yet, Facebook will provide a lean of suggestions to get you started.

Root: Facebook

Join Groups as your Pageboy

Facebook Groups represent an organic chance to reach many multitude WHO are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is overcurious about your post fall into place through to your business page, rather than your personal visibility. Here's a quick tutorial that explains how to join as a Thomas Nelson Page (it keister be tricky!)

Reassessmen your settings

Your Facebook Page settings give up you to get into some pretty fine detail about WHO can administer the Page, where your posts are visible, dustup banned from the Pageboy, etc.. You can too see citizenry and Pages who have liked your page, control your notifications, and then overmuch more.

Think of the Settings tab American Samoa your sub-rosa console for every adjustable parameter available to you. Take few transactions to go through with each setting and make bound that it's optimized for how you want to manage the Page you said it you want your audience to interact with you.

To access your settings, just click Settings at the bottom of the Manage Page menu.

Source: Facebook

Check your settings regularly, as your preferences and requirements may change As your byplay—and social following—grows.

For even more control over who tail end administer your Page, and to ascendence the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.

Learn from Thomas Nelson Page Insights

The more information you have about your audience, the more calm you can create to satisfy their needs.

Facebook Page Insights makes information technology effortless to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, dawn Insights in the Manage Paginate menu.

Source: Facebook

Insights gives you information about your Page's boilers suit performance, including both data on audience demographics and engagement. You can see prosody on your posts so you put up understand how galore people you're stretch.

You'll also see how many comments and reactions are gained from special posts—data that helps you architectural plan future content.

A key feature of Insights is the ability to see how many another citizenry have clicked along your call-to-execute button, website, phone number, and address. This information is divided aside demographics such as age, gender, commonwealth, urban center and device, making it easier for you to tailor future content to your audience. To access this entropy click Actions on Page in the Pull off Paginate menu.

For more inside information, mark off out our post on how to use Facebook Page Insights.

Link to your Facebook Sri Frederick Handley Page from other vane pages

Backlinks help promote the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.

Include a link to your Facebook Thomas Nelson Page at the bottom of your blog posts and where appropriate on your website. Boost else companies and bloggers to arrange the same when you collaborate.

Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook scheme to the next level.

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How to Make a Fan Page on Facebook

Source: https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/